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Oct 6, 2012
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obama he did too. a year after it passed a percentage of americans who believe the stimulus created jobs was lower than the percentage of americans who believe elvis was alive. at one point i told the story how obama told his cabinet that the stimulus was the only thing less popular than he was. when you put the words change and obama this close together you are going to get yelled at. the new -- "the new new deal," right wingers the text of the old new deal and left wingers don't think this spineless sellout of a president is fit to share a book jacket with the new deal. i had a feeling some readers wouldn't get past the first four words. and i was right. a few weeks ago i got a google alert that "the new new deal" was in the new republic. i had written a lot for that magazine. i have a lot of friends there. i clicked on the link and it is the blog coast by a 23-year-old researcher who announced right away he couldn't even make it to the first page. she couldn't get past the first four words. but not
obama he did too. a year after it passed a percentage of americans who believe the stimulus created jobs was lower than the percentage of americans who believe elvis was alive. at one point i told the story how obama told his cabinet that the stimulus was the only thing less popular than he was. when you put the words change and obama this close together you are going to get yelled at. the new -- "the new new deal," right wingers the text of the old new deal and left wingers don't...
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Sep 30, 2012
09/12
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it details the relationship between the obama administration and the supreme court. at nine eastern, the most recent "after words" interview, saucer eisenberg talks about the political campaign. his book is the victory lap. the secret science of winning campaigns. .. but, maybe i should start by orienting people to what the school book is. it's part of a series that oxford publishes called a very short introduction and they are short, they have about 300 titles, and they asked me to do a supreme court title. i guess about three years ago and the book cannot this spring. it came out on the eve of the health care decision. so, who knew three years ago that we would be faced with a supreme court dealing with the most closely watched and maybe one of the most contentious case in many many years, and i would be happy -- the book doesn't say anything about the health care case, so in the q&a, i would be happy to share some conversations about that with you. but i thought i would step back and give a little bit of my take on how the court has gotten to where it is, not so m
it details the relationship between the obama administration and the supreme court. at nine eastern, the most recent "after words" interview, saucer eisenberg talks about the political campaign. his book is the victory lap. the secret science of winning campaigns. .. but, maybe i should start by orienting people to what the school book is. it's part of a series that oxford publishes called a very short introduction and they are short, they have about 300 titles, and they asked me to...
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Sep 30, 2012
09/12
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the ambition against the obama campaign in six months are obviously going to be smaller in four years. >> host: do you think that this campaign is going to rely more on messaging in the presidential campaign or on the targeting technics? what is the next? i mean how much -- does the message still matter or can you just fine-tune it and targeted better and that will be the difference? how you put that together? >> guest: the message still matters in one of the things, this whole narrative takes place 10 to 15 years, has taken place in an era of real partisan polarization so one of the 2007 being this really formative moment i think in terms of innovation and politics for two reasons. one is a close election and so campaigns that might have once said 1%, 2% more than a vote if i this campaign started, like i could use one or 2% and so they are starting to be a real focus on techniques that can provide very small but measurable boosts. that is one thing that happened in 2001 thing is we realize we were moving in this deadlock polarized era. the chief -- chief pollster for the bush campai
the ambition against the obama campaign in six months are obviously going to be smaller in four years. >> host: do you think that this campaign is going to rely more on messaging in the presidential campaign or on the targeting technics? what is the next? i mean how much -- does the message still matter or can you just fine-tune it and targeted better and that will be the difference? how you put that together? >> guest: the message still matters in one of the things, this whole...
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Oct 1, 2012
10/12
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anything approaching l am ambition of the obama campaign. types you can solve in six months are going to be smaller than what you can solve in four years. >> host: doipg you the campaign is going to rely more on messaging or on the targeting techniques. what is is the mix? did does message still matter. is it really if you can fine tune it and target it better. that's going to be the difference. how do you put that all together? >> the message still matters. one of the things, the whole narrative, you know, in the bulk of my book takes ten to fifteen years, has taken place in an era of a real partisan polarization. one of the 2000 ends up being a formative moment, i think in terms of innovation and politics for two ones. obviously it's a close election. and so campaigns that might have once said, wow, 1%, 2% more of the vote if i you the technique. one or two% and i can use that. there it starting to be a real focus on techniques that can provide very small but measurable boosts. that's one thing that happened after twowp. we realize we are
anything approaching l am ambition of the obama campaign. types you can solve in six months are going to be smaller than what you can solve in four years. >> host: doipg you the campaign is going to rely more on messaging or on the targeting techniques. what is is the mix? did does message still matter. is it really if you can fine tune it and target it better. that's going to be the difference. how do you put that all together? >> the message still matters. one of the things, the...
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Sep 29, 2012
09/12
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the census was carried by 410,000 votes for president obama. new hampshire win for obama by 68,000. a smaller number, but smaller state. fewer votes to pick up. i will let for obama by 136,000 votes and colorado went for one by 130,000. i told those up because the total up to about 2 million. for mitt romney to win the presidency he has to change about 0 million mines. he has to take 2 million of those voters in change and million of their minds. actually ferlies do. a very small number. do you realize that the campaign will spend approximately $2 billion on each side, more than $2,000 per vote will be spent. into those campaigns -- and three other states matter a little bit. michigan, nevada, and mexico. if they come on for its home state son romney, the election is over. nevada, new mexico, very difficult to imagine going for romney at this point. it might go in a landslide. at the they will, but that's not where you bet the farm. here's how you get to the romney 270. he is going to win florida, and i know you follow the polls, some of you do. it says it neck-and-neck. the head ba
the census was carried by 410,000 votes for president obama. new hampshire win for obama by 68,000. a smaller number, but smaller state. fewer votes to pick up. i will let for obama by 136,000 votes and colorado went for one by 130,000. i told those up because the total up to about 2 million. for mitt romney to win the presidency he has to change about 0 million mines. he has to take 2 million of those voters in change and million of their minds. actually ferlies do. a very small number. do you...
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Oct 7, 2012
10/12
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>> i think campaigns like the obama campaign is smart about. you know, they do send people to do ids and those ids feed into their statistical models. in 2008, the obama campaign was basically modeling the electorate in swing states every week, which was to say that they would put out tens of thousands of payphone calls and have all the stuff for volunteers to talk to voters. that data and commercial vendors were feeding into these algorithms and every week they came up with the new projection of how each individual would vote, whether they were so, what issues they cared about. so that allows you to sort of guided canvassers to talk to people about particular issues. and so, there's less of a need to do all of your densification work individually. it helps to have volunteered to the feeding and that the more data points you have, the better predictions will be. one of the shifts will be using their canvassers far more for persuasion and not just for ids. historically campaigns usually thought of it as a use for volunteers to do the work of ask
>> i think campaigns like the obama campaign is smart about. you know, they do send people to do ids and those ids feed into their statistical models. in 2008, the obama campaign was basically modeling the electorate in swing states every week, which was to say that they would put out tens of thousands of payphone calls and have all the stuff for volunteers to talk to voters. that data and commercial vendors were feeding into these algorithms and every week they came up with the new...